ROLE

UX Design 

UI Design 

App Design 

Prototyping

PROJECT TYPE

Very Conceptual

CLIENT

Premier League, England UK

SUMMARY

I imagined the design and direction for an app that serves a global audience of football fans. 

OPPORTUNITY SPACE 

Soon, all sports broadcating will be digital. Top broadcasters like NBC currently pay the Premier League to stream its games to a soccer fan base in the US. In turn, fans pay an exorbitant amount to view only select games. What if the Premier League, through its own production company, streamed directly to fans? How might we craft a mobile experience that suits the needs of over 200 million energetic and dedicated fans? 

PROJECT GOALS 

Create an enjoyable app experience.

Create an engaging live game experience. 

Integrate features that allow fans to relieve and share the experience.

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APPROACH

Conducted semi-structured interviews with football fans to gather insights about their current viewing experience. 

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RESEARCH METHODS
research_premierleague

User Research

marketanalysis_premierleague

Market Research & Analysis

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Information Architecture

testing_teachersbase

Prototype Testing

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Customer Journey 

Premier-League_Persona

Persona

USER MINDSET
THE HUNTER

A user familiar with the league, supports a club, and wants to consume new content as they happen. The Hunter never wants to miss new content. 

THE NEW PERSON

Familiar with soccer, in general, but not necessarily the English Premier League.

CLUB FLOW

By selecting a fan club at the onset of the experience, the user can easily access content curated specifically about the club. In addition, the app is customized to that specific club.

VISUAL LANGUAGE
Type-Display-Doc
UI DESIGN & FEATURES

Bold. The Premier League's branding is vibrant and bold and as such, I believe its digital experiences should follow suit. Features in the app were inspired by the pain points of the users.    

Game Day Experience

Staying informed of all the games going on is paramount for a fan. 

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Never miss a game

Users never miss a game with in-app recording. Each game can be recorded and can be re-watched whenever. 

Explore your club

Nothing beats knowing all the goings-on of your favorite sport team. Every fan knows this. 

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Selecting a club

Users get to customize the entire app experience upfront. By selecting a favorite team, the user can enjoy curated content and club-specific news and events notifications. 

PROTOTYPING

I created high-fidelity prototypes in Adobe XD to help conceptualize the idea and to use when soliciting feedback. 

LEARNINGS

I enjoyed working on this concept app because it forced me to work on the extremely little details that impact the overall experience. Keeping track of all the different data needed to be represented was also challenging but completing and seeing the final product was exhilarating.