ROLE

UX Design 

UI Design 

Web Development 

PROJECT STAGE

Completed & Deployed

CLIENT
SUMMARY

I led efforts to re-imagine the design & direction for a website refresh. 

PROBLEM SPACE
PROJECT GOALS 

Create a visually pleasing & brand consistent website.

Integrate online tools that enhance the overall experience on the site and the interaction between the company and potential customers. 

Ensure website platform supported easy update to content. 

RESEARCH METHODS
stakeholdersession_uea

Stakeholder brainstorming session

Marketanalysis_uea

Market Analysis

infoarchi_uea

Information Architecture

testing_uea

Prototype Testing

uea_teachersbase

Customer Journey 

user-research_uea

User Research

PAIN POINTS

Conducted multiple internal conversational sessions with company engineers, executives, and sales personnel to gather insights and pain points about the current website. 

PROJECT GOALS


Create a visually pleasing & brand consistent website.

Integrate online tools that enhance the overall experience on the site and the interaction between the company and potential customers. 

Ensure website platform supported easy update to content. 

APPROACH

Conducted multiple internal conversational sessions with company engineers, executives, and sales personnel to gather insights and pain points about the current website. 

CUSTOMER MINDSETS
THE ENGINEER

The engineer seeks very technical and specific information about several aspects of the product. 

Usually the engineer wants to know the exact specifications UEA offers before placing a order. 

A NEW CUSTOMER

A new customer might not necessarily have a good idea what they want or need. 

They want to get know the company and its process before making a purchase. 

TYPE REFRESH 

UEA was looking to portray professionalism and dependability — Merriweather and Merriweather Sans were chosen because of their robust family size and visual elegance. 

UEA-Type-Display
PROTOTYPING

I created several low-fidelity prototypes using Figma to help facilitate feedback sessions and usability insights. 

LEARNINGS
KEEPING THE TECHNICAL TOP-OF-MIND

Understanding the technical limitations of certain web technologies would have improved the overall design process. Ensuring that approved designs were ready for development would have saved me time and improved the delivery of the site.